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In today's volatile economic climate, understanding your buyers is more crucial than ever. The "2024 B2B Buyer's Benchmark Survey: Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews to Guide Buying Decisions" provides incredible insights into the evolving world of B2B purchasing. Take advantage of this opportunity to align your strategy with the latest buyer trends.

Key Insights Revealed:

  • The impact of budget freezes on purchase decisions
  • How buyers are justifying purchases in a tightened economy
  • The rising influence of peer reviews and social media
  • Critical factors that determine vendor selection

Why This Report Matters to You

Adapt Your Strategy: Learn how to navigate the new B2B buying landscape

Optimize Your Content: Discover what type of information buyers seek first

Enhance Your Sales Approach: Understand what makes buyers engage with sales reps

Improve ROI: Gain insights to allocate your marketing and sales resources better

Sponsored by Bython in collaboration with Demand Gen Report.

What's Inside

Detailed analysis of the modern B2B buying journey

Insights on the role of social media and online advertisements

Step-by-step approaches to engaging with vendors

Direct feedback from B2B buyers on how to enhance the purchasing experience

Get the statistics and knowledge to succeed in the evolving B2B marketplace.

Discover How Discerning B2B Buyers Navigate the Complex Purchasing Landscape